The thing about marketing is that it’s never a one-and-done kind of process. As new opinions and preferences come to light by your industry’s customer, you need to get back to the drawing board, and decide which new marketing strategies will make to your campaigns…and which need to leave.
If you haven’t tackled your marketing strategy for twenty-eighteen, it’s not too late to start. To help you out, we’ve listed a few digital marketing practices we expect will disappear this year.
Google is known for its mission to give users the perfect search experience, which includes minimizing “intrusive interstitials” that frustrate users while finding content. Pop-ups are the average online user’s enemy, and now Google is penalizing sites that use pop-up ads to get rankings.
The written word has power unlike any other in digital marketing. However, your audience now appreciates multimedia, popular images, videos and voice-friendly search tools. Pages with at least one image are more likely to achieve better ranking on search engine results than those lacking multimedia entirely.
Also, don’t forget that Google algorithms cannot optimize keywords or any text if it is embedded in text. To get the most of out for SEO efforts, avoid having pages based entirely on images.
Back in early 2010s, you could expect to have 26 percent organic reach for Facebook content. Today, that number is less than 1 percent. You can no longer post content and wait for users to see it; you have to go to them. Smart businesses are now acknowledging the benefits of “pay-to-play” marketing on Facebook and other social media marketing channels, including Instagram.
When it comes to content, quality usually trumps quantity. An average user isn’t willing to spend more than a minute to view your content; they want you to get to the point. So drop those pages-long articles and blogs, and focus on creating high quality content. And if you are focusing of long-form content, fill it up with plenty of images, facts and figures for diverse viewing.
Online reviews are a significant part of a consumer’s decision-making process. And the modern consumer is wiser about which reviews are real and which aren’t. Website reviews are less relied upon, and social media reviews are usually traceable to the source.
Need more tips on optimizing your digital marketing practices in 2018? We’ll do you one better: we will create an entire digital marketing strategy for you!
Reach out to NextMediaDigital to find out how we can help you optimize your content for success.