Think of your digital marketing strategy as a work-in-progress.
Every once in a while, your users and consumers will want something better—something more. If you fail to provide interesting and valuable content, they won’t stick around for long.
New is always better, but better is also always better.
You cannot create fresh content without analyzing whether it is what your average user really wants from you.
63% of marketers say that generating traffic and leads is the main challenge in content marketing. You can find appropriate keywords, have an amazing website—but if your content fails to live up to your viewers’ expectations, they’ll bolt.
As we near the end of 2017, you still have the time to look into the best new practices to evolve your content online. These four trends will help you make considerable headway in this aspect of digital marketing:
Great marketing involves making your customers feel special. By focusing on the problems people face and addressing them in your content, you show that you’re not just here to sell; you care.
People come to your website/blog with various intentions. It is your job to produce personalized content, so that they can only see stuff that is relevant to them.
2. User-Generated Content
Here’s the thing: people trust content that is created and promoted by “others just like them”. You can promote your business through content on your blog and social media accounts as creatively as possible, but nothing proves reliability as well as an unbiased opinion.
UCG can take many forms—shared posts, targeted articles, social media comments, reviews, etc. It’s simply influencer marketing; if someone is willing to share your content, your target audience’s trust in your digital content is sealed.
3. Short-Lived Content
Content that comes to life for a limited time, focused on events/offers which are happening during that day, is exciting.
When Snapchat was introduced, businesses were quick to clamor for its audiences’ attention, because they realized that short-lived content sparks more curiosity than the permanent content.
Millennials in particular are fond of the 60-second, quickly-disappearing videos, which—in addition to Snapchat—Instagram and Facebook have introduced as well.
Interactive content hands the power of customizing content-viewing to your users. Interactive content is the “action” present in your website’s layout. You can make your content interactive through:
- Media Galleries
- Linked Infographics
- Polls and Surveys
Interactive content such as this gives your users something to do, rather than just look at what’s on the page.
NextMediaDigital’s tech team understands the patterns and practices associated with great content in digital media marketing. We offer the latest services in social media marketing for businesses in Miami. Contact us today to learn what we have in store for your business’s success!