Facebook— of course you have heard of it and are aware of its services, even if you are not a user yourself. That is how far this social network has reached; over 71% of adults using the internet make up Facebook’s growing user population. That being said, if you believe your business cannot benefit from Facebook, think again.
Facebook Pages are ideal to describe your business, its mission and services, and generate user interest. However, Facebook marketing goes beyond that. Facebook, being incredibly business friendly, has incorporated PPC advertising, enabling you to reach your target audience with precise efficiency.
Social media marketing has its plethora of benefits, and Facebook campaigns are a great way to dip your toes in the water.
These six reasons should be compelling enough to get you started:
1. Large Mobile-User Population
As mentioned previously, Facebook has the largest number of users currently engaged in social media. This traffic increased considerably once Facebook developed its mobile application. Out of the entire online user population, a whopping 60% now relies on mobile for consuming online data. Facebook, with a well-functioning mobile application for Windows, Android and Apple iOS, has over has over 900 million mobile app users.
2. Options to Analyze
To help you “optimize your customer journey”, Facebook has introduced Facebook Analytics. Not only can you practice marketing on this social network, but view and understand how well your business is doing. This in turn helps you fine-tune your marketing approach through predictive analysis.
3. Targeting and Retargeting With Expertise
With Facebook’s Power Editor feature, your business can improve its ad-campaigning journey. The editor allows larger advertisers to create, edit and post multiple advertisements. The options incorporated in the editor also allow you to find specific campaigns.
4. Improved Brand Awareness
Individuals who use Facebook are in a habit of checking the website or app quite frequently… along with your conveniently located advertisement. Even though a user does not click on your ad, the recurring presence of the ad itself will increase your brand’s recognition, and ultimately establish its authority in its industry.
5. Spend Less and Get More
Facebook advertising typically ranges from $0.16 to $1.00+ per click. These rates depend on your industry, you audience and the ad itself. That being said, there is no doubt that you can reach millions of people through one of the cost-effective marketing means present online.
6. Gain A Competitive Edge
With the help of an effective social media marketing strategy, you can counteract your competitor’s marketing successes. By getting consumers’ attention, the right way, you can increase your customer base, increase goodwill, and ensure lasting success through Facebook campaigns Miami.
Looking for ways to incorporate Facebook advertising in your business? NextMediaDigital can help you get started; we offer comprehensive Miami Social Media Marketing services to businesses throughout Miami and beyond—and now we can help you too!