In the creative world of web design and development, e-Commerce website can present some unique challenges. E-commerce websites rely on the efficiency of its primary functionality—that is, selling products/services—to become successful.
As of the end of 2016, 53% of global internet users made online purchases. That ‘s more than a billion people, a number which has risen considerably until now. Undoubtedly, your business has much to gain from a well-designed e-commerce site.
It may seem simple; designing a website that is primarily purposed for effecting or increasing sales. However, there are various features which determine the effectiveness of such a site, features which balance the strengths and weaknesses of its functionalities.
Is your e-commerce website designed for effectiveness? Check to see if it has these seven features:
1. EASY NAVIGATION
Before your customers shop for products, they need to be able to find them. A surprising number of e-commerce websites pay attention to the products and forget all about providing a potential customer with the right path to reach the product. Lost visitors equate to lost sales, so you should test your website for logical navigation.
2. EFFECTIVE SEARCH TOOLS
Navigation tools alone are not enough for users to get to the product they need. Every user that visits your website is different; some will rely on going through your website ‘s menu to browse a certain category, while others will want to reach a product directly. A site-wide search system is crucial to narrowing the search and making your visitors ‘ experience hassle-free.
3. RELATED PRODUCTS
When shopping online, you come across a part of the product page where the site recommends other related products. Whether or not you buy the product you are currently viewing, you will want to see the suggestions. Promoting the type of products that your visitors and buyers are likely to be interested in is one of the keys to e-commerce success.
4. DESIGN CONSISTENCY
Choose a design that matches the style of products or services offered on your e-commerce website. This feature is more relevant for smaller online businesses with a certain type of product category. Consistency in design helps create an identity for your website.
Don ‘t forget: shoppers are influenced by brands when making purchase decisions. Branding is not limited to offline shopping; in order to help your visitors find familiarity and feel comfortable; you need to establish a strong brand online.
6. PROMOTIONAL STRATEGIES
Dedicate a section of your website ‘s pages to “New Products” or “Popular Products”. It does not matter what your visitors are interested in buying; there is no reason why they should not know about other products in the same or different category. It ‘s similar to putting up product posters along the columns and walls of a shopping center.
7. QUICK CHECKOUT
A great checkout system completes a great e-Commerce website. A confusing checkout is dangerous; the customer can abandon their entire purchase cart if their checkout process is too slow or complicated. Ideally, your site ‘s checkout should involve a minimal number of steps and ascertain a simple exit.
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