Our goal is to provide information related to starting, running and growing a small business, through the real-life experiences of our team. Enjoy and please let us know how you feel about the information as well as if there are any topics you would like to know about.
When it comes to content marketing, when do marketers start making a positive change in business performance? It happens when they prioritize quality over quantity.
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Driving brand loyalty is no longer exclusively the job of a company’s marketers and public relations. Enter the digital age, where most customer interaction take place online, which is why generating customer loyalty is the task of a digital media consultant and expert.
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In the creative world of web design and development, e-Commerce website can present some unique challenges. E-commerce websites rely on the efficiency of its primary functionality—that is, selling products/services—to become successful. As of the end of 2016, 53% of global internet users made online purchases. That ‘s more than a billion people, a number which […]
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Modern businesses depend on their customer’s social conversations to gain the information necessary for effective marketing. This is why social media accounts are increasingly equipped with tools and features for businesses to master data collection.
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Think of your digital marketing strategy as a work-in-progress. Every once in a while, your users and consumers will want something better—something more. If you fail to provide interesting and valuable content, they won’t stick around for long. New is always better, but better is also always better. You cannot create fresh content without analyzing […]
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There is no doubt of the success of SEO-focused digital marketing practices. As of last year, SEO effectiveness soared up to 82% for marketers adopting this process in their businesses. Your business exists in a world where two things make up a marketing strategy: visibility and usability. This is where responsive web design comes in.
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Business, art, science, education—if it is something that online audiences are interested in, then it can be “pinned”. Framing a bulletin-board-like idea in its design and structure, Pinterest is the millennials’ favorite platform for indulging in an image-centric online adventure.
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Facebook— of course you have heard of it and are aware of its services, even if you are not a user yourself. That is how far this social network has reached; over 71% of adults using the internet make up Facebook’s growing user population. That being said, if you believe your business cannot benefit from Facebook, […]
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Web designing evolves every year according to current digital trends and the needs of end users. Every year, there are new innovative techniques and norms that help communicate the message a brand is trying to get across to end users. At the same time, since many businesses have not attained a high degree of understanding […]
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Snapchat was initially launched back in September 2011, and since then, has become one of the most successful social media platforms.
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