Did you know that businesses who blog on a regular basis boost website traffic by 97%? It’s simple; blogging is the real-world equivalent of conducting a seminar on products and services related to your business, where you are providing your audience with useful facts and figures and incentives to make purchases from you.
That’s blogging in a nutshell for you. Then there are different types of blog posts, the primary two being “decaying” posts and “compounding” posts—the latter is our area of interest.
What Are Compounding Blog Posts?
To put it simply, these posts are intended to repeatedly drive traffic to the website. Where a decaying post accumulates quick and short-lived attention, a compounding blog post’s traffic grows gradually and consistently over time.
The formula of a compounding blog post depends on your industry and its customers. On a generic level, compounding blog posts are comprised of a tactical approach…
These posts are crafted to help readers understand something through instructions. You’re providing advice that has mass appeal, covering as many segments within your target audience in your industry as possible. A compounding blog post will have breakdowns of causes, diagnoses and solutions, along with product reviews and necessary references. Because the total number of intended targets is large, compounding posts keep on generating leads even years after these are posted.
The post may not give readers content on current events related to the post’s subject, but the information it contains is somewhat evergreen.
Why Compounding Posts?
Remember, compounding posts are titled and written in compliance with SEO best practices. The titles and headings within these posts suggest utility, such as “what”, “how”, and “best”. Anyone who has been around the modern digital marketing world knows that search engine marketing (SEM) is crucial, and a compounding blog posts caters to common search queries involving ‘what is the best X’ or ‘how to get Y’.
Last year, corporate blogging, particularly blogging by Fortune 500 companies, was at its highest in the past decade. Smart marketers are steadily moving toward blogging as one of the chief forms of digital communication. They understand that in order to maximize visits to the website, they need a way to provide content that incites customer engagement.
A compounding blog post, with a hefty amount of facts, figures, media elements and personal business insights,is a valuable part of maintaining your search engine rankings, generating leads, improving conversion rate and generating ROI.
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