The fast-paced, constantly-evolving world of digital marketing encompasses a wide range of categories, including SEO, social media marketing, mobile analytics and a lot more. However, regardless of the ever-increasing number of digital channels, one of them continues to stand high and strong on the list – email marketing.
Email may be one the oldest means of online communication for businesses, but it is constantly evolving, leaping into the future to serve business campaigns. Think email may not be relevant to your business? Think again.
Email has considerably greater influence
According to Radicati’s email statistics report, the total number of email accounts worldwide was over 3.9 million in the early 2010s, expected to increase to 4.9 billion by the end of the current year. That many users is over 3 times more than Facebook users, the most popular social media platform.
The popularity of email may come as a surprise to you, but when you register an account with any website, what is the most common information they all require? Your email account details.
Email delivers the highest ROI
Although there are a number of digital marketing channels out there, email stands out to deliver the highest return on investments (ROI).
According to a survey of consumer’s digital behavior, 44% of consumers prefer email as a favored digital marketing channel for interacting with brands, with 75% of them likely to open and view the emails they receive from various businesses.
By opting for email marketing, a small business has an excellent opportunity to reach consumers without blowing through its limited budget.
Email effectively reaches the intended recipients
Email has a better probability of delivery to recipients it is aimed at, deposited directly into their inbox.
Where most promotional content on social media feeds or other online public platforms may be missed among a wide array of content by other businesses, 90% of emails reach the target. Getting your messages seen is a primary step in establishing awareness for your business.
Email has a more conversational tone
There is a level of formality needed to be maintained when delivering a single piece of information to a large audience in public posts. Emails however, allow marketers to personalize the message according to recipients, and drive a conversation.
Whether the mail concerns sales, memberships, or any leads specific to your business, there isn’t a better channel to engage a potential customer than email. It will help them better respond to your brand, possibly turning them into paying customers.
Technical development in email marketing for web and mobile audience has been incredible in the past few years. Your business has much to gain from this channel.
At nextMEDIA, we provide strategic development expertise for email marketing, amongst a range of digital media marketing services to businesses in Miami.
Want to learn more about our email marketing services Miami? Get in touch with us to let our professionals guide you.