Once upon a time, you logged on to your desktop PC, opened up Google search, and typed in your query. Today, a simple voice command on your ever-accompanying smartphone gets you the same information.
Users of iPhone will conventionally rely on Siri for answers, whereas Androids users have Google Home or Echo to help them out.
That’s the user’s side of the story. Then there is the business’s side, which is trying to target that customer, so that seconds after the individual asks for information, theirs is the page that gets to the top floor of the results’ page. And to do that, they need to make sure that their content is optimized for voice search, because when more than 60% of mobile users are using voice-search tools for results, it’s the smart move.
Take a look at some brief pointers tailor your SEO strategy for voice search:
Focus on readability
Most voice search-based queries have something to do with finding a certain product, service or location, which means more headings, lists and buttons, and less paragraph-based descriptions and pop-up ads. Mobile devices consist of smaller screens, mashed up content is no fun to view.
Pay attention to official user guides
Find out how Windows, iPhone OS and Android works in voice-search tools, and use that information optimize your SEO strategy. Apple, for instance, has a comprehensive user guide on Siri, something that marketers can use to see voice-search from the user’s POV.
Add your business listing on Google ‘My Business’
We’re talking about a tool that helps you make it to one of those neat boxes on the right side of your Google search results’ page (top of the page for mobile) that list businesses’ names with their address, contact details and hours of operation. You can also add your business to Google Maps to provide local mobile audience with everything they need to track you down.
Use keywords that incorporate “natural” words
Concise SEO is important for businesses. When it comes to voice search, users are more likely to go for “hotels with concierge services near me” and less likely to ask for a mere “best hotel service”.
The spoken word can be very specific, which mean that your SEO strategy should consist of long-tail keywords.
Gather up your FAQs and have a page for these
When you want Google Search to pull out your website for voice-search queries, fill it up with questions exactly as they are asked in a separate FAQs page that includes all the long-tail keywords you can find.
This task may be daunting, but towards the end, you will help your site stay on top of voice search trends, especially those which concerning local queries.
As the world of technology continues to evolve, you will need to optimize your SEO strategies to stay ahead of your competitors and present for your customers. NextMediaDigital can help you with that; reach out to our digital media consultants today to inject creative, voice search-friendly content into your website and engage with your audience in a brand-new way!