Here is the fact: social media marketing is a great way to promote your brand. The congregation of its platforms generated a total active user-base of approximately 2.8 billion at the beginning of this year.
However, social media has a good and a bad side. People often fail to see the lines separating the two, crossing over the unacceptable category of social media content. It is wise to start out with a few guidelines to prevent mistakes than end down a long-winding road of bad social-presence.
Take a look at a few bad social media practices you need to avoid.
Posting Irrelevant Content
Posting information that has little or nothing to do with what you market can harm your reputation. It does not matter if the content you post is intriguing if it does not concern your followers. There is good chance of you losing your follower base.
It is okay to bring a little edge in your social media presence, but don’t go as far as to annoy or bore your followers, prompting them to jump ship, never to be seen again.
“Hashtag” is an amazing tool of the trend in online marketing, serving as keys that highlight your content pieces amongst a million others, but over-use of hashtags, especially those that have nothing to do with what you post, are ineffective and potentially harmful.
Your followers want to see you visible on their feeds to get updated on your activities. But tens of posts/ tweets/pictures posted every day?
No user wants to be bombarded with constant updates of a single social entity; it clutters up their newsfeed, rendering them incapable of enjoying their browsing experience.
Too Much Automation
When a user first follows you, it is great to see a message pop up to thank them. That is great. And that is where you limit automation.
Automated messages tend to take the “social” out of social media. It is perfectly fine to employ automation when delivering information or updates, but do not abuse it. The person on the other end may identify that the message is generic. Automate too much and you may find yourself un-followed.
Pushing sales posts
Social media platforms are a great place to tell your followers about what you offer and, promote your brand. However, if your content log is entirely dominated by promotional posts, you may come off a little sales-y.
Invest some time into building relationships with your audience. No social media user wants to feel like they are being forced into buying your products/services.
You need a social media strategy to help you establish online success. We have a team of social media marketing experts in Miami, whose expertise in navigating multiple platforms is at your disposal. Our services are available to individuals and businesses throughout Miami and beyond. Get in touch with us today to learn more about our social media marketing management Miami practices.