When it comes to content marketing, when do marketers start making a positive change in business performance?
It happens when they prioritize quality over quantity.
Most marketing professionals will rarely admit to favoring volume rather than effectiveness—that is, until their actual output proves otherwise.
Creating high-impact content can be a challenging feat, especially in such a competitive digital environment. However, you can harness the power of digital marketing, and get great content, by factoring in five simple characteristics:
Silos stand between individuals and teams in an organization, particularly between members of the marketing department. Information, goals and even opinions need to be circulated frequently.
Holding back on creating quality content because “people don’t play well with each other” is exactly what makes it difficult to get the right information to the right customers at the right time.
Content teams need to tear down silos to enhance performance results of all their releases.
Content development is not about what you want to tell the customer, it is about what the customer wants to hear.
Great content is generated when professionals shift their mindsets to develop customer-first thinking, rather than over-relying on internal talking points. This can be implemented by listening in on customer conversations through social media marketing and even interviewing or conducting surveys among actual customers.
Strategy is everything. Whether you are creating the content yourself, or working with content development services, you should document all questions and issues to build a strategic content map.
This way, you can effectively identify the old ways and elements that no longer sync to modern content, and focus on relevant priorities.
Eliminate your darlings; a marketing team has its favorite styles and features of content, something they are proud to invest in, not realizing that may not not fit customer needs.
When it comes to business marketing, you do judge yourself through someone else’s eyes—or in this case, the customers’ eyes. You cannot provide your customers a stellar content experience without criticizing the stuff as they would.
How do you know that the content you create and deliver is of high quality?
As the 2017 B2B Content Marketing Report highlights, approximately 88% of the top business performers measure content marketing ROI.
Without fine-tuning your ROI measurements, you have no objective way of refining your content to deliver quality to customers. Measuring your content’s performance enables you to look at your content from the customer’s viewpoint.
Introduce winning content strategies in your business; the digital media consultants at NextMediaDigital are well-versed in factors that generate high-impact content. We offer our services to businesses throughout Miami and the United States, creating effective content development campaigns to get their media just right!