45% of a brand’s image constitutes of what it says, and the manner in which it’s said—i.e. the content and, its tone.
You may have often heard the word “tone” described as a vital component of the spoken and written word. Just like the way the tone of your voice incites a response from your listener in real time, the tone of content incites a response from your online audience.
By adopting a well-structured writing content style, with the use of consistent and appropriate tone, you can optimize your brand’s image. How?
Let’s take a few reasons…
It Adds Novelty To Your Brand Name
Uniqueness makes things interesting. Consider the content of market-leading brands, such as Apple. Inc, Coca Cola and Nike. They’ve all got a certain tone for content. They all make it their unique selling point, and in an a bombardment of advertisements, theirs stand out. By following a clear and consistent tone in your content, you make it memorable and recognizable.
It Adds A Personal Touch
A brand with a personality is refreshing.
When every other website and social media profile has the same salesy lingo, people tend to get bored. Throw in website content that makes users feel like the business wants to start a relationship, which has a consistent tone throughout, and inspires consumers to engage.
It Helps Cut Through The Clutter
Today, the amount of content present online is massive. We’ve entered the stage of “content shock”. All the noise makes it even more important to focus on the tone of your content. Say you are marketing sporting goods and have fitness ideas for your audience. By adding a specific tone to your content, you can make it stand out from the rest, and you can develop a stronger relationship with your customers.
It Helps Lessen Written Word Divide
The spoken word is always more effective. Messages that sounds more conversational make it more “trustworthy”.
By establishing a tone, you’re making it a) familiar, b) human, and c) more reliable for people who are making a purchase decision.
It Helps Build Authority
In other words, you appear to know what you are talking about. Your content can be serious, funny or dramatic, but it makes you look confident in your craft. Brands with a consistent tone of voice are brands with some of the strongest content, and the strongest business-customer relationships.
If you haven’t worked on it yet, it’s high time to equip your brand with the right tone for you. If you are not sure how to tackle that, NextMediaDigital offers custom-tailored content development services. As digital media marketing experts, we understand the nuances of distinctive content creation.
Reach out to our team today!