Do you know what’s better than having leads on your website? Having high-quality leads! Contrary to popular belief, the overall success of a website or social media account is not determined by loads of traffic or leads on your website, but the number of leads which convert from prospects to customers, giving you profitable results.
So how do you transform your website into a domain that attracts quality leads? Here’s a step-by-step guide:
Make your website mobile-friendly
Mobile technology has become such an important part of Google searches in 2017. In fact, smartphones and tablets have successfully taken up more than 50% share of traffic of online users.
This means that when it comes to generating quality leads, a responsive website design—one that is compatible across a range of smartphones and tablets—is imperative for success. Remember that a mobile-responsive web design works differently than desktop design in terms of quantity of content—a higher focus on calls to action is crucial.
Introduce several landing pages
Need to boost your conversion rate? Invest in landing pages—and no, we don’t mean landing pages that collectively give bite-sized information about each of your services. We’re talking separate landing pages for every service or every category of similar services.
Research indicates that websites at least 40 landing pages generate 12 times more leads than those with fewer ones. No surprise here; landing pages enable you to provide your leads with hyper-concise content with strategically-placed calls to action to get great response.
Get an SEO audit for the entire website
By now, you’ve heard enough about importance of SEO in digital marketing. While a SEO audit is one of the more time-consuming processes, it’s worth it if you’re trying to generate high-quality leads. A SEO audit will optimize every page so that they’re more likely to come up on leading ranks of search engines results. SEO audits are also focused on keeping your web-pages more locally-searchable.
Have the right mix of free and pay-to-get content
Offer your leads with some high-quality, free content, and then gently nudge them towards paying for getting the rest. “Payment” can mean an email address that leads can add to your subscription box, or a registration that they can opt for to get complete access to all of your website’s tools and features.
Add client feedbacks, with pictures and social media accounts if possible
All websites will incorporate a testimonial section to their website. Only lead-savvy ones will go the extra mile and get client pictures for an authentic touch. You can also link your social media accounts to your website, so people can trace your reviews back to actual customer profiles.
Ready to optimize your website for great lead generation? NextMediaDigital’s website and SEO consultants and experts will give you a comprehensive set of services to achieve a great conversion rate in no time!