Modern businesses depend on their customer’s social conversations to gain the information necessary for effective marketing. This is why social media accounts are increasingly equipped with tools and features for businesses to master data collection.
In 2017, we’ve seen a number of innovative new social features, amongst which are Instagram’s stories add-ons.
Instagram introduced its stories feature in 2016, a component that imitated Snapchat’s limited-time social sharing persona.
This feature was quickly adopted by businesses to showcases unique aspects of their products and services, giving followers sneak peeks into their work. With features like slo-mo and boomerang, the creativity and novelty of stories delivered much success to businesses using them.
Diving Into A Story
Now Instagram stories are armed with more tools for viewer engagement and performance evaluation. You can improve your social media marketing efforts with these two features:
Gone are the days when you just tell a story. Now you can escort your viewers to the very place where your story takes place, and have them meet the characters.
That is the magic of ‘story search’, an Instagram feature that allows people to tag locations and users in those 24-hour pictures and videos.
Story search boosts the usage time of your business stories. You can tag places where your business holds events, and tag any influencers you collaborate with, making the entire promotion come to life.
But more than that, story search can help your existing customers tag you in their pictures and videos, showing your locations and products and conveying their experience with you in real time.
Next up to help you drive your social media growth—polling stickers, another interactive Instagram feature. Essentially, you can create ‘one or the other’ kind of poll relevant to the story. The viewer taps on the choice they prefer, giving you immediate results.
You can see the result by simply opening up the viewers’ list for that particular story, and it will present the total number of votes, users who voted, and what they voted for.
Polling stickers not only help you understand what the majority of your users want from your business—and how they perceive it—but also helps you connect with them and further understand their interests.
Let us help you promote your business in a strategic way. We offer specialized services in Instagram marketing—how about you reach out to find out more?