You’ve heard this before: a picture speaks a thousand words. Enter the online culture, where customers are far more interested in seeing what a business has to offer than reading about it.
How many times have you been drawn to a poster or a billboard on the street before knowing which business it belongs to? Visual content remains a significant part of marketing strategy for any business – and Instagram is a sure-fire way to visually present your brand to the online audience.
Instagram and Its Reach
At the end of last year, Instagram established a user-base of over a whopping 600 million, 100 million of which was acquired during the last six months of 2016. That is a better part of half a billion people scrolling through their Insta-feeds every day and discovering more.
We’re halfway through the current year, and you can imagine how many people you can reach if you take your business to Instagram. Take a look at a few ways you can use Instagram to promote your business, and interact with prospective customers.
Create a digital window shopping experience
Think of your business’s Insta-profile as a virtual shop window, where potential customers can browse through your pictures to get a taste of what you offer. Before you post a photo, make use of relevant hashtags to label picture your post.
Instagram users search through hashtags to browse through photos and videos that fit their specific interests. A mix of carefully selected hashtags has the potential to get more users interested in your business, and bring in more prospective customers.
Get the users more personally involved
Since an Instagram account means promoting your business through pictures, make sure those pictures encompass everything. Consumers on Instagram are not just interested in photos of products and related services; they want to get to know how they came into being.
You have a unique opportunity to take users behind the scenes. Instagram’s stories feature is one way on doing that. These are posts that that disappear after 24 hours, giving you the opportunity to give the users an insight into your business every day, intriguing them even if you do not have a new offer for them.
Offer benefits exclusive to your Insta-account
Create an incentive for more users to follow your business by introducing new products/ services or special offers on your Instagram account before they go live for the public. This will instill a feeling of “exclusiveness” in your existing followers, as well as excite other users into following you to get access to those offers.
A few basic features of Instagram are also accessible on the web through Instagram.com, allowing users to browse through your business profile and pictures on the wider screen.
Instagram is an incredible tool to increase your online presence. Consider promoting your business through this social media platform – at nextMEDIA, we specialize in effective social media strategy development Miami and implementation for our clients to keep up with the constantly-evolving world of this powerful medium.
Feel free to reach out to us to learn more about our social media marketing solutions, available to clients throughout Miami and beyond.