There is no doubt of the success of SEO-focused digital marketing practices. As of last year, SEO effectiveness soared up to 82% for marketers adopting this process in their businesses.
Your business exists in a world where two things make up a marketing strategy: visibility and usability.
This is where responsive web design comes in.
Optimizing your website’s layout to look good with readable content on multiple communication devices is not all that a responsive website design does.
The current consumer is addicted to performing a majority of online tasks on their mobile. An extensive study by Google indicates that over approximately 40% of people are engaging in search engine activities on their mobile devices.
Responsive web design has the quality components—the hidden treasures—that your business needs to gain SEO merits. Here are the five ways it can do that:
Decreased Loading Speed
An average online user will take less than a minute to decide whether your website is friendly enough to use, by analyzing its speed.
Not only that, but your website’s page loading speed is one of the leading factors that affects your SEO ranking. Google itself recommends the use of responsive website design to reduce load time.
Effective Website Usability
Responsive website design makes your content readable and more interesting, thus compelling a user to keep browsing through your webpages. A great website design also promises repeat visits. The more traffic you receive, the higher your SEO ranking.
Decreased Bounce Rate
Did you know that search engines will rank your page depending on how long a user sticks around? Your website’s bounce rate is how soon a user “bounces” back to the main search engine page; in other words, how soon it leaves your website. Google algorithms analyze if a website is being visited long, and raises its rank accordingly.
No Content Duplication
Plagiarism is viewed in an intensely negative light when it comes to your website’s SEO ranking. By launching two or three different websites with different layouts according to different mobile devices, you end up duplicating your own content. Responsive design is one single website design with varying layouts incorporated in the code.
Higher Social Sharing
Social media and mobile usage go together; regardless of the fact that many social media platforms have both websites and apps, users prefer consuming data through mobile.
That being said, responsive web design keeps your website alive on the social hub, and thus increases its search engine visibility.
At NextMediaDigital, we offer up-to-date website design services, including the coveted responsive-design-based web services. Our aim is to help business in Miami gain digital media marketing momentum through excellence in quality of services. Reach out to us today to see what we can do for you!