Snapchat was initially launched back in September 2011, and since then, has become one of the most successful social media platforms.
This image messaging and multimedia application was created by Bobby Murphy, Evan Spiegel, Reggie Brown and there is no doubt that these young students from Stanford University had any idea how successful their application would become.
Snapchat has now become one of the most widely used multimedia applications, with over 100 million daily active users and over 400 million images shared in a single day!
The underlining reason why Snapchat has become such a huge success in the market today is because of its unique privacy features which allow users to send videos and pictures that only appear for a limited amount of time.
If an individual tried to save another person’s sent images, they would automatically be notified of the breach of privacy.
With time, the developers introduced different features such as allowing users to upload brief videos that appear on their timeline for a limited amount of time.
Snapchat also provided entrepreneurs a unique way of marketing their products and services that create a bridge of communication between the company and their end users.
These days, many social media experts in Miami that specialize in digital marketing have helped a substantial number of businesses use Snapchat to market their brand in an interactive manner.
Using Snapchat as a marketing tool
Below are the most significant benefits of using Snapchat to market a brand;
- Provides end-users with access to live events
- Provides companies with the ability to send their customers personalized content
- Companies can offer promotions or contests
- Companies can give end users an inside view of the business’ persona or culture
- Businesses can create brand awareness in different, younger demographics
This list is just a glimpse into the array of benefits that Snapchat provides to businesses. There is no doubt that Snapchat is a powerful marketing tool. Businesses can use this platform to reach out to millions of people in an engaging manner.
If you would like to introduce Snapchat as a marketing tool for your business or want to learn more about digital media marketing agency Miami, simply call 305-607-7300. We at nextMedia would love to help!