So, you’ve got a handful of landing pages on your website. Question is: are they enough?
Website landing pages are supposed to be informative yet precise, detailed yet specific. And some landing pages don’t deliver your customers all the information they need—unless you’ve got everything messily squeezed in one place.
You’ve got a great SEO strategy, a fantastic ad campaign and you’ve also invested in email marketing, linking your mails to your website. Getting users to the website is the easier part of the equation. Where the user “lands”, and whether or not the page is appealing enough, is a challenging aspect in the process. A landing page is a make-it-or-break-it element of your website, which is why you need more of them.
You need an arsenal of landing pages.
Landing Pages Appeal to The Rushed Lead
Studies show that business websites with at least 40 landing pages generate 12 times more leads than website’s with a handful of landing pages.
No surprises there; variety is the spice of digital marketing. When you have just a few landing pages, you’re offering much, yet “telling” so little. The average modern internet user has a very short attention span, and if you bring them all the way from their email account to your website only to present them a packed landing page with a jumble of services and no clear call-to-action, you’re likely to lose their interest, or worse, get unsubscribed.
Respective landing pages for each of your services or product categories means that your leads can better understand what you have to offer them specifically; it’s a more targeted approach. Higher variety, higher engagement, higher conversion rate!
Performance Measurement and Targeting
A larger number of landing pages provides each of your offers its own separate pedestal. The lead goes for the call-to-action on that landing page because they liked the offer on that particular page.
That’s how you understand which of your offers is doing well and which could use some work. Landing pages enable you to study customer needs and behaviors, and leverage your strengths accordingly.
The use of analytics associated with landing pages can help you improve all your marketing strategies, not just website development. If a certain landing page is getting more traction from leads accumulated via email marketing, you can divide your marketing budget better to produce promotional content which gives better results.
To put it simply, more is always better where landing pages are concerned. Consider investing in landing pages to strengthen first impressions and ongoing customer relationships. You won’t find more qualified digital media marketing experts than right here at NextMediaDigital, who employ only the latest strategies to give you fantastic high-quality landing pages, other website content development and social media marketing solutions!
