What We Do
Besides whatever it takes, nextMEDIA offers the following menu of services:
Strategy Development
nextMEDIA designs digital/social media strategies tailored to the particular business, target consumer and budget.
The company has a proprietary method that consists of a five-pillar process – Discover, Develop, Deliver, Dive in, Delight. Our goal is to come out of strategy development with the brand’s SMIT (Single Most Important Thing) and expand from there.
Website Development
We create unique websites that become the mother ship and the hub of a brand’s digital identity. It is where we tell the bulk of a brand’s story and information resides.
It is also where we most prevalently convert prospects to cleints. nextMEDIA develops websites specific to company goals – branding and information, lead generation, sales or whatever it is that you want to accomplish through your mother ship.
Digital and Social Media Marketing
We are fully immersed in the world of digital and social media marketing so that you don’t have to be. We know how to build your brand and your sales using a variety of strategies and platforms with content marketing, email, SEO, consistency and more.
Content Development
nextMEDIA understands this complex Digital and Social Media marketing world and helps companies establish and leverage their presence on these media. In this new world of Digital and Social Media marketing, content is most definitely king. You need it to engage consumers and to build your reputation as the authority in your field. We have been creating and posting content of all sorts—written (copy writing), still images, and videos (even documentaries) for a long time. We can do the same for your business.
Search Engine Optimization
Once content is developed, you have to make sure that people see it. This is done by optimizing your Digital and Social Media presence both on and off site and page – Search Engine Optimization (SEO) – which will help your website rank higher in searches. And finally, if you are a local business that depends on foot traffic, you want to drive customers to your location by making it easy for them to find you with local SEO and rich listings.
Social Media Management
It seems social media gets more complex every day. Digital and social media marketing is not rocket science but there are a lot of moving parts. Our goal is to demystify and simplify the incredibly fast-paced constantly-changing world of communicating with an audience using digital and social media platforms.
Analytics
One of the huge advantages of digital marketing and social media marketing is that results of efforts are quantifiable in real time. We use the the tools that are on the shelf and have also come up with a few tricks of our own. It’s not about the data, it’s about what the data says and how you use it to improve performance.
Email Marketing
We love email because it is an intrusive medium without feeling like one – you have to delete emails. Strategically deliver lengthier messages and create sales funnel that will help you qualify and sell to prospective clients.
How We Do It
Assess
Our first step is to get to know your business intimately – aspirations, goals, strengths and tension points.
- Of course, we want to know everything you know about your core and growth markets – your loyal customers and those that show the most potential to become loyal customers.
- We take look at what your digital/social footprint looks like on a web-wide basis, and also locally if appropriate.
- Last but not least, the ninjas take a sneaky peek at what the competition is doing in the digital and social space to ensure differentiation.
Create
We have a team of killer creatives that will give birth to the Big Idea, which in turn, becomes content that informs, inspires and/or entertains the target audience. This can take many forms and the most common are:
- Copy – the written stuff
- Original and curated (stolen from the internet; just kidding, we buy the rights to use them)
- Video Production
- Landing pages (The pages where consumers salivate over an offer and hand over their information)
- Email campaigns
Implement
This is where the fun starts and everything comes to fruition:
- Create engaging ads and posts for digital and social media
- Place ads and posts on appropriate digital and social media on a consistent basis (website, email, LinkedIn, Facebook, Instagram, Twitter, Pinterest, Snap)
- Interact with the targeted audience to develop a loyal constituency and to inspire content “virality.”
- Develop sales funnels
- Analyze and Report
